"The overall effect is one of wacky yet glamourous simplicity that would work well in London at triple the price"
"Super-cheap but sexy chic, rooms are affordable but desirable."
"When the hip party in Cardiff, they can now rest in the UK's latest boutique hotel, and it won't cost you a fortune"
The Sunday Times - Style
"Budget conscious travellers who don't want to sacrifice style when saving the pennies"
Which? Hotel Guide
"For the style conscious with more dash than cash"
London Evening Standard
"The UK's first design hotel for budget travellers - Travelodge prices but with more sex- appeal"
Travel Trade Gazette